What is an ALPHA CLIENT? 

Alpha clients are intelligent. They actually already know what they want. Yet, in the maturity of their intelligence, they seek professional service providers to verify or challenge their existing presumptions. They communicate their needs and wants clearly, and they raise their doubts promptly. They acknowledge the value of professional expertise and experience, and so they consider what is being advised. In the end, alpha clients also know that the final decision is theirs, and they will be the ones to enjoy or endure it anyway. 

Alpha clients are diligent. They don’t jump into long and huge transactions without the official black and white. They request, review, and respect the contract. They understand that they have rights as well as responsibilities, so do the professional service providers they are engaging with. In the end, the contract will seem like a security guard, its mere presence eliminates any need for it to be there at all. 

Alpha Clients are decent. They pay their dues promptly, often without the need to be reminded or followed-up. In the beginning, they have already agreed on the cost and the calendar. They have a good idea of what is due and when. If they are in doubt, they do not hesitate to ask for confirmation. And if they are in dissatisfaction or delay, they initiate communication early and endearingly.